Phytochemical variation influences diet quality and plays a key role in mediating ecological interactions among plants and the animals that feed on them (Jamieson et al. 2019). Intra and interspecific differences in plant chemistry can shape ecological communities and their dynamics. For example, anthocyanins mediate plant-animal interactions, attracting pollinators and frugivores to aid in reproduction and seed dispersal (Landi et al. 2015). In some cases, anthocyanins can protect plants from herbivore and pathogen damage (Lev-Yadun and Gould 2008). Moreover, these polyphenolic compounds function as photo-protectants and antioxidants that benefit plant health (Gould et al. 2009). Research also shows that due to their potent antioxidant properties, anthocyanins may aid in the prevention of cancer, inflammation, and chronic diseases (Khoo et al. 2017). The proposed study will evaluate how genotype and environmental conditions contribute to quantitative variation in strawberry (Fragaria virginiana) anthocyanin profiles. In addition to work on anthocyanins in strawberries, I propose to conduct exploratory analyses characterizing the broader phytochemical profile of strawberry pollen and fruit, with a focus on phenolic and terpenoid analyses. Furthermore, I plan to collect and analyze samples of other wild berry plants, in particular species of medicinal and cultural significance to indigenous communities as well as to agriculture in the region. This exploratory study aims to provide a better understanding of how genotypic and environmental variation in phytochemistry influences strawberry ecological interactions with foraging animals, including pollinators and herbivores as well as humans.