The Northern Michigan Environmental Research Program was conducted by the University of Michigan’s Biological Station and Institute for Social Research to obtain information about the aquatic and human resources of water-rich, resort-oriented northern lower Michigan. Results of the study were directed toward long-term environmental management. Multiple methods were used to communicate study results, including self-contained information briefs, regular contacts and seminars with community leaders and public officials, and mass media. Selected illustrations of project data applied to environmental management problems are cited, e.g., curtailment of nutrient loadings, wetlands protection, improved effectiveness of riparian organizations, and highway planning. A series of short Lakeland Reports, designed to present factual information, general environmental principles, and action implications to a lay audience, proved to be effective. However, it became apparent that environmental decisions were not strongly affected by reports alone. Instead, several mutually reinforcing channels of communication must be employed to develop a climate of receptiveness and understanding to insure environmentally sound decisions.