Land trusts are common and expanding mechanisms for conservation, although their impacts have been little-studied. The objective of this paper is to understand the perceptions and motivations of stakeholders of small-scale land trust conservation. We used 33 key informant interviews to learn the motivations and opinions of stakeholders regarding the Little Traverse Conservancy (LTC) of northern Michigan, USA. The interviews were coded for relevant themes and interpreted alongside a literature review. The highest reported motivation for stakeholder involvement with LTC was the protection of nature and scenic beauty. Economic and social factors were also considered motivators; however, were not the key facilitators for conservation action for LTC stakeholders. Interviews emphasized that relationship and partnership formations are critical for facilitating successful land conservation. We conclude that land trust organizations can captivate the long-term support and participation of stakeholders through the consideration of local dynamics and building upon existing community relationships.